Thursday, April 9, 2009

PR Coup for RIM

Research In Motion Ltd. won a huge public relations coup when President Obama was able to persuade his security staff to let him keep his Blackberry.

RIM makes all Blackberry devices and runs the network that all messages pass through and is RIM (Research In Motion Ltd.) based in Waterloo, Ontario gained a huge public relations coupknown in corporate and government circles for its superior security system (encrypting, redirecting and then reassembleing messages).

5 comments:

  1. Buy a Blackberry. It changed my life.

    Dave

    ReplyDelete
  2. It's funny how RIM really seems like the only corporate power house in Canada right now that's making a splash globally. Or at least that we hear about, anyway!

    Secure me a contract and buy a Blackberry, people!!

    -M

    ReplyDelete
  3. I cannot live without my Crackberry, I understand the President's concerns over losing his BB - I would give up the Presidency...

    ReplyDelete
  4. I haven't entered the Crackberry world yet...I'm waiting as long as I can. But I do see the appeal and I'm not surprised that Obama fought so hard to keep his. How else would he connect with anyone while he is travelling the world?!
    -K

    ReplyDelete